News

Attain Finance Announces Rebranding of All U.S. Locations to Heights Finance

- Strategic Rebrand Unifies Services and Expands Vision for Financial Empowerment -

Greenville, South Carolina | October 20, 2025

Attain Finance, a trusted provider of personal lending solutions, proudly announces that all of its 388 branches in 13 states in U.S. locations have officially rebranded to Heights Finance. This transition marks a significant step forward in the company’s mission to offer expanded services, a more unified customer experience, and a renewed commitment to helping individuals with their financial goals.

“Our rebrand to Heights Finance is more than just a name change,” said Doug Clark, Chief Executive Officer of Attain Finance. “It symbolizes our dedication to helping our customers rise to new levels of financial confidence and security. While the name is changing, our core mission, values, and commitment to personalized service remain the same.”

Customers can continue to expect the same local, in-person support from the teams they know and trust. The rebrand will also introduce enhanced tools and services under the Heights Finance name, offering even more ways for customers to manage their personal finances responsibly and effectively.

About Attain

Attain Finance is a leading consumer credit lender serving U.S. and Canadian customers for over 50 years. Our roots in the consumer finance market run deep. We’ve worked diligently to provide customers with a variety of convenient, easily accessible financial services. Our decades of diversified data power a hard-to-replicate underwriting and scoring engine, mitigating risk across the full spectrum of credit products. Our brands include Heights Finance in the United States and LendDirect and Cash Money in Canada.

For more information about Attain Finance, please visit www.attainfinance.com.

Contact Information: